content
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creation
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connection

Creating connection-building marketing content for your business

Why is content marketing important?

Content marketing is your connection to your customers. Your content tells your story, answers your customers’ questions, increases visibility, develops relationships, builds credibility and trust, and helps generate leads and sales.I know that sounds like a lot for a small business to handle. The bad news – it is. The good news – I can help you with it. More good news – it’s more affordable than you think.

what is content marketing used for?

  • Social Media

  • Emails

  • Videos

  • Newsletters

  • Infographics

  • Blog Posts

  • Direct Mail

  • eBooks

  • Reports

  • Websites

  • Lead Generation

  • Search

  • Webinars

  • Advertising

  • Podcasts

© Chris Humphrey Creative 2026

CUSTOMER CONNECTION

As a fellow small business owner, I feel compelled to comment on something rarely talked among business owners (for obvious reasons)YOUR CONNECTION WITH YOUR CUSTOMERSThe truth is, we do not connect as well as we should with our customers and this is not a good thing.What separates us, the small business, from the big chains and even bigger operations is that we CAN connect with our customers…all of them, but still, we don’t.Why?Because it takes time, and time is the one thing we don’t have to spare.Running a business takes a great deal of time, but running a small business takes even MORE time because we insist on doing whatever it takes to satisfy our customers. If we didn’t, we wouldn’t be around very long, would we?But taking care of our customers is different than making a connection with them.Making a connection actually slows down the clock.As we wildly work throughout the day, taking care of this and attending to that, we’re ALWAYS working on getting more done (and, as we all know, “more” means more business, more clients, more money – whatever MORE means to you).But what if told you that by creating a stronger connection with your customer, you could make you more money in less time? Would you believe me?When you make a substantial, positive connection with your customers, they appreciate you, they like you, and they’re willing to come back to you. I don’t have to tell you the power of repeat business, but I will hit you with a few essentials in case you've forgotten:

  • Repeat customer buy more often

  • Repeat customers spend more

  • Repeat customers are easier to sell to

  • Repeat customer refer more new customers

What this means is that if you can build trust with your current customer, you now have a customer that will work FOR you and PAY you at the same time.

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin

There are several ways this connection can be made.You can visit them at their home. You can write them a card. You can call them on the phone. You can pester them on social media. Most of these are not practical…or feasible…or even polite, if we’re being honest, given your lack of time that we’ve already acknowledged.You could send them an email, however. But not the typical dopey, “Hey, I’ve got some great new stuff for you to buy!” email. I’m talking about an email that gives your customer a peek into YOUR life, perhaps into your mind, but certainly into your heart.

This is the kind of content that makes a connection.

And it’s not just email. It’s in the videos you create, the graphics you build, and the photography you show off. This your content because this is YOUR business.Let folks see your love and passion behind your work and they’ll be drawn to it.Now, I know you’re asking yourself, “Do I have time for this?” and I really hope the answer is yes, but if your answer is”No…but I WANT to”, we should chat.I can help you build this connection – a genuine connection that draws your customer in and allows them to be a part of what moves you and gets you up every morning (and no, not coffee…unless you sell coffee).I’m talking about the drive behind your work and for helping your customer and how you risked everything to create a business to do just that. It sounds crazy, but as small business owners this is who we are (and I know you feel it too)It’s not about us - It’s about them… it’s always about them.If any of this resonates with you, or you need to build your biz a bit, we should probably talk.

For you, it’s about them – for me, it’s about you.

© Chris Humphrey Creative 2026

content Creation

Copywriting

  • Bottom Line – Good copy communicates your message and voice to your ideal customer. Your story is told through your copy, your story is what connects you to your customer, and your story is foundation for local marketing

  • Copywriting optimizes local SEO, brand awareness, advertising, credibility, and user experience of your website.

  • Good copy engages with your customer. You can build relationships and increase conversions with effective copy. Connections are made through your copy more so than with any other tool.

photography

  • Good images project a good image for your business.

  • Product and brand photography is essential for websites, social media, and other marketing materials to feature products and services and attract customers.

  • Photography shows the personality and visual values of businesses. It helps create a sense of authenticity and relatability that can be difficult to achieve with text alone. This is especially important for small local businesses that rely on repeat purchasing, loyal customers and reliable word-of-mouth recommendations.

Video

  • Digital marketings all agree. Video is the single most important strategy in content marketing today.

  • Video is no longer optional. Whether it’s in your social media, website, emails, or even your ads, videos are the most effective method of storytelling available to you.

  • Video is your most powerful customer connection tool. Yes, it builds your SEO and leads to higher conversions, but it also builds trust and credibility between you and customer. And no, it’s not “too hard to create.” You can learn how…and you should…seriously.

graphics

  • Graphics create a visual identity for your business as well as your products and services.

  • Combined with copy and photos, even simple graphics are used to create posters, flyers, brochures, packaging, infographics and engaging social media elements.

  • It might not seem like a big deal, but clean, professional graphics create visual appeal for your customers.

  • You don’t have to be a designer to create effective graphics, but you do need to follow some basic and easy-to-learn guidelines…and yes, you can learn these too.

Contact

For 30 years, I’ve served local people just like yourself, and I love that connection. That’s why I do what I do.My professional background is hands-on marketing - copywriting, photography, video and graphic design.I focus on helping local businesses create valuable connection-generating content for themselves.If this sounds like the kind of person you’d connect with, let’s chat. This is how connections start.

You can reach me directly at:[email protected]918.625.4630

© Chris Humphrey Creative 2026