You could call it a blog but I prefer actionable advice for local business owners
One of the most basic (remedial, for those who prefer more substantial words) parts of starting and running a business is determining WHO your best customer is.
Now I say "best" customer because you deserve the best...nah, I'm kidding. I say best because best is another word for ideal and that's how you need to think, "Who is my ideal customer?" Now THAT is a good question!
When you determine this, you can then play part-time psychologist and dig deep into their persona. You can pinpoint who they really are:
When you do this you are creating the avatar of your perfect customer and if you know how your customer ticks, you can appeal to them in a way that no one else can - especially your competitions connect with them and they will feel like you GET them...because you do!
So the big question is, are you doing this? Do you know who your IDEAL customer is? Do they like the movie Avatar? Sorry, scratch that...or do...?
Now when you're creating marketing materials (ads, mail, social posts, etc.), think of them and ask yourself, "What would Neytiri think of this? Would this get her to buy?"
When you know this, you'll serve them better...and that's why we do this, isn't it?
The future of publishing is about having connections to readers and the knowledge of what those readers want. – Seth Godin