You could call it a blog but I prefer actionable advice for local business owners
As we build our business foundation, it's important to know WHY you're doing what you do.
I know this may sound weird if you're already running a business (we'll get to that one in a sec), but if you're still in the creation stage, this is big.
I'm sure I'm not the first one to refer Simon Sinek and his book, Start with Why to you (yay me, if I am), but his TEDx Talk is actually what launched his career. YOU CAN SEE IT HERE and it's a more condensed version of his book but just as powerful.
He refers to the Golden Circle (spoiler alert) and at the center of the circle is the WHY you do something - your purpose, cause or your belief.
I really think this simple idea is rather profound and apparently a few hundred thousand people also think so based on his book sales.
It's easy to tell someone WHAT you do and HOW you do it, but WHY you do it...that's personal, and that's the action step for you today Aspiring Entrepreneur - discover your WHY. Once you have this written down, you'll be surprised how many decisions are affected by it.
If it doesn't follow your WHY, you might have to ask yourself if you should do it. Will it advance your mission? Will it take you away from your WHY?
"But Chris, I already have a business!"
I hear you and it's not too late. Your action step is to pinpoint your WHY, and then work your way back to it. Hopefully you're not too far away, but it's never too late to work with integrity and that's the part of Start with Why that I like the most. It's not a roadmap, per se, but more of a tool for reflection and inspiration.
Of course, this principle is huge for service-based businesses but what would happen at your dry cleaner or restaurant if your customers and employees learned why you started your business. It would give everyone a better appreciation of your situation.
THIS is the power of good story. Whether it's a story that guides your future or a backstory that defines your past, YOUR story is worth sharing.
Your WHY is worth sharing.
Enjoy the video and we'll talk soon (Thursdays are the day, from now on, if you're keeping track at home)
PS, give me a shout if you need a little help telling your story. You can use it in a lot fun ways to connect with your customers and clients.
PPS, I thought I was pretty darn clever with the title of my post today, but suspected that someone had already said it. In fact, not one but two different podcasts are using that title for their show. Not so clever anymore are you? Sadly...no.