It can get a bit messy...but it's worth it.

​Starting a business isn't difficult.

Sure, there are some hoops you have to jump through at first, but you're excited and perhaps a bit giddy at the thought of starting something amazing that everyone will love and all the piles of money and fame you'll receive as it becomes the most outstanding business on the planet.

This part, like dating, is what I call "the glow." Everything is bright and shiny - the new computer purchase you just rationalized, your logo, business cards, website, and office space. The Glow is a glorious place to be...because it's new.

Let's jump ahead six or eight months when the Glow has faded a bit and getting customers is no longer a dream but a necessity, or you'll have to find a JOB.

This is reality, and as reality television has shown us, it's messy most of the time.

This is where connection comes in. Connection means purpose, and purpose is not without flaws, but it is a roadmap that defines your way. 

We'll be talking a LOT more about "connection" over our journey together. It means a lot to me because I know how much it can mean to you.

Have a great rest of your week!