You could call it a blog but I prefer actionable advice for local business owners
Where is that %! key?
Quick show of hands, how many have a drawer with a bunch of keys in it and you have no clue where the locks are?
Be honest...I know I do.
For new business owners, it’s not uncommon and, in fact, it’s probably the more common practice to create a business around something you’re passionate about and THEN look for an audience that would be interested in your product or service.
While this might sound logical, it is a bit backward. In fact, it’s a lot like making a key and then looking for a lock that your key will open.
Now I’m not saying that you can’t pursue an endeavor that interests you, but the better approach would be to find a market that is aligned with your “passion“ and see what they want first.
Find out what they’re willing to spend their money on BEFORE you become the master-builder of a potentially obsolete product (did you hear me, Blockbuster? Of course you didn't).
Do that and you’ll not only be seen as a genius in your market ("this is exactly what I needed"), but you’ll be genuinely serving your customers in the best possible way.
OK, I hear ya. You already have a business or a service. Are you out of luck? Do you have to start over? Of course not.
I would recommend that you take a step to the side. Not a step backward but a step to the side and find a way to get in touch with your customers 1 to 1.
Email is a great way to do this. You could do a short survey or even talk with them in person.
The key is connection.
Connect with them and find out what they want. Find out what they need. Find out what's working and what's not.
This is your Golden Ticket to a possible new market
Again, when you do this you will be demonstrating a level of care that most businesses do not take the time to engage in.
And don't for a second think that a plumber or hair salon can't do this. This works for ever business, but especially for small businesses, like yours.
For your action item, I challenge you to connect with a customer or three. Find out what they’re interested in, what they need, and then, see if there’s something you do or sell that you can position specifically for them.
Today’s message was inspired by what’s becoming dangerously close to my favorite marketing book of all time, This is Marketing by Seth Godin.
Check it out from the library buy the audiobook like I did and you too will find yourself with more ideas to improve your business than you could ever imagine.
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